Objective - Increase brand awareness & increase growth on social media platforms

Results:

• Facebook followers have increased by 116%
• Instagram followers have increased by 52%
• TikTok followers have increased by 102 %

Follower Growth

• Gained 270% new followers across all social media platforms.

Content Engagement

• Increased the average engagement rate by 40% compared to the previous period.
• The most engaging content included Community Involvement Photos, Reels and/or TikToks, and Personalized Photos & Graphics.

Reach & Profile Visits

• Expanded the overall reach by 110%.
• Profile visits increased by 260%.

Customer Service and Response Time

• Maintained an average response time of 5 minutes to patients.

Strategic Initiatives:

Content Strategy Enhancement

• Developed a content calendar with a mix of informative, engaging, and promotional content.
• Incorporated storytelling and user-generated content to humanize the brand.

Audience Segmentation

• Conducted a thorough analysis of the audience and segmented them for more personalized content delivery.
• Implemented targeted ads to reach specific customer segments, resulting in higher appointment count.

Social Listening & Customer Feedback

• Monitored brand mentions and comments, proactively engaging with the audience.
• Utilized customer feedback to implement improvements in products and services.