Objective - Create brand awareness & increase growth across all social media platforms

Results:

• Facebook followers increased by 20%.
• Instagram followers increased by 30%.

Follower Growth

• Gained 150% new followers across all social media platforms.

Content Engagement

• Increased the average engagement rate by 50% compared to the previous period.
• The most engaging content included Promotional Graphics & Reels.

Reach & Profile Visits

• Expanded the overall reach by 125%.
• Profile visits increased by 113%.

Customer Service and Response Time

• Maintained an average response time of 5 minutes to patrons.

Strategic Initiatives:

Content Strategy Enhancement

• Developed a content calendar with a mix of informative, engaging, and promotional content.
• Incorporated storytelling and user-generated content to humanize the brand.

Audience Segmentation

• Conducted a thorough analysis of the audience and segmented them for more personalized content delivery.
• Implemented targeted ads to reach specific customer segments, resulting in higher appointment count.

Social Listening & Customer Feedback

• Monitored brand mentions and comments, proactively engaging with the audience.
• Utilized customer feedback to implement improvements in products and services.